Jonathan Sacerdoti Jonathan Sacerdoti

The Middle East’s language wars

Credit: Getty Images

When the Middle East gets me down, I sometimes rewatch the video of Donald Trump announcing the death of ISIS leader ‘Abooo… Bakarrrr… al-Baghdadi’ in 2019. It never fails to make me laugh when Donald declares the terrorist leader ‘died like a dog… a beautiful dog’. It’s funny to many in the West, because Trump’s words seem like crass bluster from a primitive communicator. In fact, he was deadly serious, and was not speaking for our ears alone.

In essence, Trump was ‘speaking Arabic’ – not linguistically, but culturally – delivering a calculated message to the Muslim and Arab world. To call a man a dog is a profound insult in Islamic culture, evoking contempt and dishonour. His words were designed not only to confirm al-Baghdadi’s death but to ensure he died in disgrace. It was a message of humiliation tailored for an audience that understands the power of such a label.

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