Katy Balls Katy Balls

The message behind Labour’s latest party broadcast | 30 April 2019

As the Tories set expectations low for Thursday’s local elections, Labour is in campaign mode. The party has released its third and final party political broadcast ahead of this week’s votes. The theme of the short film is investment vs austerity attempting to lay out the reasoning behind the Labour slogan ‘for the many not the few’. In it, a host offers five members of the public money back that they lost as a result of Tory austerity. Meanwhile, a billionaire is given a £20,000 tax cut. The film goes on to suggest that only the ‘ordinary’ people put the money back in the community – while the billionaire barely notices it and moves it abroad.

The message behind the smooth broadcast is simple and typical of Labour – it reinforces the Jeremy Corbyn view that society is unequal and that those at the top don’t do their bit to share their wealth.

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