Katy Balls Katy Balls

The message behind Labour’s latest party broadcast

When Labour released the party political broadcast Our Town, it was enough to worry aides in No.10. The slick video saw the party zone in on voters in towns that had voted heavily to Leave. Filmed in areas including Mansfield, the video sent a clear message: Jeremy Corbyn is on a mission to appeal to the Brexit voters on whom the Tories now rely.

Last week, the party released the next video in that series, Our Country. Although Corbyn’s confidence vote against the government stole the limelight at the time of release, the video does shed some light on how Labour plans to fight the next election (ideally this year):

Where Our Town was targeted mainly at Leave voters, this video aims to appeal to a wider audience – also know as the coalition of Leave and Remain voters that Labour needs to win around to get a majority at the next election.

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