Fraser Nelson Fraser Nelson

‘The manifesto is what we believe in, that is what matters’

As election day approaches, David Cameron talks to Fraser Nelson and James Forsyth about Tory principles, where his campaign went wrong, and what might happen if he doesn’t win

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Gavin Mortimer

Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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