There was a time not so very long ago when the most common complaint about Christmas was that it had become too commercial and that its Christian significance was being forgotten. Since then the decline in religious belief in Britain has grown so much that the secularity of Christmas is taken for granted. It is effectively a pagan festival now. According to the Church of England, only about one million people, or around two per cent of the population, still attend church on Sundays (though about twice that number do so on Christmas Day). The Church is in a bad way, and it is only natural that it should seek, as it has always done, to recruit new members by proselytism: hence its decision, in the run-up to Christmas, to use modern media for the purpose and screen a 60-second commercial in cinemas featuring the Lord’s Prayer.
I haven’t seen the commercial, but it sounds jumpy and irritating in the way that most cinema advertisements are.
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