Many people in the Westminster Village will tell you that Labour’s last best chance is to personally attack David Cameron. The theory is that if you can take down Cameron, the Tories will fold. But when you ask about what Labour should go negative on you receive pretty weak answers involving the Bullingdon, Eton or White’s. The, predictable, aim would be to paint Cameron as out of touch or a sexist. But neither of these attacks strikes me as likely to be effective.
First, the out of touch line has been tried already and hasn’t hit home, just turning up the volume won’t make it effective. Also, the fact that Cameron has spent more time inside NHS hospitals in the last few years gives him an emotionally powerful response to the charge that he is out of touch.
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