What’s the difference between a café and a restaurant? It’s not as simple as it seems. Yes, the food at a restaurant will be fancier and more substantial. But there is a social distinction too: a restaurant places you under an obligation; a café does not.
When you enter a café you order something out of courtesy – but it can be as insubstantial as a cup of tea. How long you stay, and what you choose to eat or drink, remains up to you. A café, as Nassim Taleb would say, is ‘high in optionality’. By contrast, entering a restaurant is like missing the Wrotham exit on the westbound M26 – you’re stuck there for ages with no chance of escape. Once you sit down in a restaurant, you’re in for at least two courses and a bottle of wine.
Jeff Bezos was insistent that his Amazon colleagues understood the distinction between an option and an obligation.
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