The language of left and right

Stephan Shakespeare has a fascinating article on Con Home today, comparing which words voters associate with the terms ‘right-wing’ or ‘left-wing’. The results aren’t too surprising: the language of the left is, generally, softer than the language of the right. Shakespeare’s article is entitled ‘Fairness versus selfish’, which gives you an idea of how voters perceive the dichotomy.

The upshot is that many voters still believe that the right is intrinsically ‘nasty’; ergo, the modernisation project has not gone far enough. This research, and the conclusions drawn from it, reminds me of Jonathan Haidt’s book The Righteous Mind (indeed, Shakespeare references an article by Haidt). The Spectator interviewed Haidt two months ago; he argued that the left’s foundations are narrow but appealing, while the right offers a broader spectrum of moral beliefs but many people struggle to empathise with its terminology.

Defining your terms is, of course, vital to control debate.