I recently received an email from a friend asking if I would contribute to a book he’s editing entitled What Matters Now: prescriptions for a simpler life. ‘A new genre of literature is emerging about the roots of happiness,’ it began. ‘Authors like Alain de Botton, Oliver James and Naomi Klein argue that the materialist/celebrity culture has left people unhappier than ever. They argue that older and simpler pleasures — a walk in the country, the companionship of family and friends, a beautiful view — provide better oxygen for the soul than the acquisition of more branded goods or the pursuit of money, fame and status.’
I told him I would be happy to contribute provided I was allowed to take a slightly different tack: ‘If you want an essay rebutting your central thesis, saying people like Naomi Klein are talking rot and that the keys to happiness are money, fame and status, I’m in.’
I suspect that these bad-tempered attacks on ‘materialist/celebrity culture’ will become more and more commonplace over the next 12 months.
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