The keys to ending lockdown – introverts and brown M&M’s

Once we’ve flattened the curve of infection with mass self-isolation, the next debate will concern how to soften the restrictions on movement and work without causing a second wave of the pandemic.

Behavioural science, abused as it has been to date, may be useful in formulating the new rules for social behaviour. That’s because it is no good simply to come up with rules which are optimal in epidemiological terms: such rules might well be too complicated for people to follow, and impossible to encode in habits or social norms. Instead you need cautious rules-of-thumb which are both simple and visible. For rules to work, it helps if it is immediately apparent when someone is breaking them.

For instance, a rule about the number of hours you may spend outside your home is no good, since anyone could disguise what time they left.