Rory Sutherland Rory Sutherland

The key to happiness? Getting behind the wheel

[iStock] 
issue 20 November 2021

A friend of mine recently visited a company in Europe which plans to manufacture human-carrying, pilotless drones. These would be capable of carrying a single passenger above the traffic at speeds of around 70 miles an hour.

‘What kind of onboard information would be conveyed to the passenger?’ he asked. Will they be told their airspeed, altitude or location… that kind of thing?’

Even today, 38 years after I passed my driving test, few things give me as much joy as a well-executed parallel park

‘Nothing whatsoever,’ he was told. ‘There is no need. The entire journey is pre-programmed, and there is no need for the passenger to know what is going on, since they are powerless to intervene.’

Now imagine this for a moment. It’s pitch dark, you have no idea where you are other than that it is a few thousand feet in the air, and the pitch of the engines drops unexpectedly.

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