Rory Sutherland Rory Sutherland

The internet of stupid things

Sometimes, too much competition can be as much of a problem as too little

issue 27 August 2016

Back in the 1980s a colleague of mine was paranoid about being burgled. Before he went away on a two-week holiday, he bought the most expensive telephone answering-machine he could find and installed it in plain view on his hall table. Each morning he phoned it from Spain and hung up once he heard the outgoing message. He’d then enjoy the rest of the day content in the knowledge that his flat was safe; if no one had stolen his absurdly flashy answering machine, he reasoned, they wouldn’t have stolen anything else.

Today he could buy a Canary. These cost about £139 (the website’s canary.is) and let you view your own hallway in glorious HD from anywhere in the world. Your Canary will alert you to unexpected movements in your house, and monitor air quality and temperature. If you have a second home with a broadband connection, or if your main home is often empty, I can recommend this.

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