Fiona Mountford

The insidious creep of corporate friendliness

iStock 
issue 08 May 2021

Have you noticed it? The slide towards faux-friendliness and fake sincerity from the companies with whom we used to have an impersonal and transactional relationship. The deal used to be simple: we paid them, they did things or provided stuff, thank you and goodbye. If something went awry, we told them and, with luck, they fixed it.

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