Rory Sutherland Rory Sutherland

The importance of selective inefficiency

You can judge a business by the things it does that aren't strictly necessary

The modern day baker's dozen: Five Guys' fries with a side of fries (Photo: L Twynam) 
issue 23 May 2015
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Alexander Larman

Virginia Giuffre was a victim of careless cruelty

The death of Virginia Giuffre by suicide at the age of 41 brings to an apparent end one of the grimmest and saddest sagas that has unfolded in public life in the past few decades. Giuffre, who came from a troubled and unhappy background and later became prey for both the billionaire paedophile Jeffrey Epstein and

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