Jonathan Maitland

The idiot box

How a generation of our brightest minds were lured into the vacuous world of television

issue 28 October 2017

How to sum up David Frost? The lazy writer’s friend, aka Wikipedia, calls him ‘an English journalist, comedian, writer, media personality and television host’. To which I would add only: ‘Britain’s first TV superstar.’ (To some he was also ‘The Bubonic Plagiarist’, but we won’t dwell on that.)

That Was The Week That Was, The Frost Report and The Nixon Interviews made him a key cultural figure of the 1960s and 1970s. But his true significance struck me only recently. He may have damaged Britain, unintentionally, as much as anyone in living memory.

Frost, in my view, was a Pied Piper who helped to lure a generation of the brightest and best away from meaningful careers and into the often vacuous, inconsequential world of television. He was exciting — that interview confronting the insurance swindler Emil Savundra, for example — glamorous and funny. Thousands of Bright Young Things watched him and thought: ‘Yesss! That’s what I want to do.’

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