When a press release for solar-powered sex toys popped into my inbox on 3 January, it dawned on me it could only mean one thing: we were already in the build-up to Valentine’s Day. A few days later, it was followed by the new aphrodisiac version of the Knorr stock cube, Knorrplay, and a set of champagne glasses adorned with red hearts.
A couple of years ago I found myself overnight in Newcastle, with a male colleague. We were working hard on a harrowing story and decided a nice meal out would cheer us up. Not a chance in hell: neither of us had realised that the dreaded Valentine’s Day was upon us.

Get Britain's best politics newsletters
Register to get The Spectator's insight and opinion straight to your inbox. You can then read two free articles each week.
Already a subscriber? Log in
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in