As January — the month of penitence and tax returns — grinds towards its close, it would be foolish to imagine we can go back to a life of thoughtlessly eating, drinking and making merry. Dry January might give way to Wet February, as grateful drinkers furtively crack open the rioja, but the intense passions aroused by Veganuary now seem set to continue all year round.
Veganism — the shunning of meat, fish and all dairy products — was once regarded as a harmless but inconvenient hobby. Vegans got used to the mild panic they triggered at other people’s houses if the host hadn’t been pre-warned: the alarmed mouthing of ‘They’re vegan’ and the desperate rooting in the fridge for something, anything. They were humble and apologetic as they tucked into odd, hastily composed little meals of oven chips, hummus and those mushrooms found at the back of the vegetable drawer.
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