The Ginger Rogers theory of information

I had a friend whose approach to entrepreneurialism was to take two separate things that seemed stupidly popular and somehow find a way to combine them. He thought karaoke was ridiculous; his friend thought 24-hour rolling news channels were daft. The two of them created a 24-hour karaoke channel in Asia – and sold it at a sizeable profit.

Following this model, I wondered if it might be a useful thought-experiment to contrive political theories which are annoying to people on both the left and the right. The theory behind this is simple: there must be a number of good ideas floating in the ether which will never be adopted simply because they repel everyone with either political affiliation. Ideas of this type, whatever their merits, are hence unlikely to be proposed by anyone with the power to enact them – which is precisely why they merit greater consideration.