Rod Liddle Rod Liddle

The end of the ‘noddy shot’ is a ray of hope for television

Channel Five is leading the way to greater transparency

issue 08 September 2007

Nobody much likes television, especially not the people who work in it. They think it’s a cretinous medium, a sort of institutionalised con-trick, the cultural equivalent of a McDonald’s Happy Meal — processed excrement which everybody, including the consumer, knows to be dumb and bad for you. I suspect that this has always been true. It wouldn’t surprise me if John Logie Baird was gripped by a feeling of revulsion and self-disgust shortly after transmitting images of his fingers wiggling up and down back in the 1920s, the first ever TV show — and, you have to say, a suitably banal and metaphorically appropriate debut for the medium. Television: a sleight of hand, which will tell you nothing. It’s just fingers wiggling.

There is maybe something intrinsic to TV that automatically commands our derision; it plays to our faults, as a species — our narcissism, our impatience, our woefully low attention span.

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