On the surface, today’s front pages don’t make enjoyable reading for the Prime Minister. The Sunday Times leads on a YouGov poll which says the Conservative lead has been slashed to single figures for the first time since last year, while the Mail on Sunday splashes on a Survation poll — claiming the Tory lead has dropped by five points as a result of the ‘dementia tax‘.
Now a dip in popularity for the Conservatives isn’t entirely unexpected. It comes after the party revealed a manifesto that could hardly be described as feel-good. Pensioners (at least in England and Wales) were dealt a triple whammy blow on pensions, winter fuel and social care while there was little reason for cheer elsewhere with free school lunches also to be cut. Instead of making pledges to woo voters, Theresa May warned of the ‘giant challenges’ facing the UK and the tough decisions that would have to be taken as a result.
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