The Premier League has never been more popular — globally as well as at home, says Mihir Bose. But the explosion of money is pushing clubs into insolvency — and squeezing British players out
As a global brand, English football has never been more powerful. The Premier League crosses all cultural barriers and has devotees in every corner of the world. Fans in Singapore, for instance, even change their sleeping patterns to keep up: on match days, they go to bed early evening and get up at 3 a.m. to watch live broadcasts. It is hard to think of anything else this country produces that has such reach. No matter how England’s national team fares in the World Cup this year, England’s football industry reigns supreme in the world’s favourite sport.
So it is odd, indeed, to talk about the death of English football. Look closely, however, and a financial plague is spreading.
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