Melissa Kite Melissa Kite

The death of customer service

We the customer must now please the service-giver

[Photo: pawel.gaul] 
issue 10 September 2022

The ladies in the bank now wear badges telling you to Be Kind and not do anything that might upset them in any way.

Be Kind is in big capital letters on this badge and beneath is a lot of small print explaining the well-known global problem of upset bank employees, which has reached such proportions that extreme measures are having to be taken to tackle customers from whom kindness does not flow in generous enough proportions as to prevent upset being incurred by agents of the high street banks in the course of them courageously risking all in order to speak to the likes of you and me about our banking issues.

But I couldn’t quite read the small print, for the same reason I was asking this lady to heroically put herself in jeopardy to order me a new debit card with no thought of the danger to herself.

Look, I do understand that the service ethic has been reversed so that we the customer must please the service giver.

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