I have stolen the headline to this post from a breakfast discussion held by “reputation management firm” Fishburn Hedges, where I was a guest speaker this week. Me and my fellow panelists were there to talk about the budget (coming your way on April 22nd) and give some idea of how the media gears up to the great day. I suggested that part of the problem with newspaper Budget coverage is that political journalists know very little about economics.
Robert Cole, a senior writer at the Times and the man who has run the paper’s Budget coverage for many, many years, explained the excitement of the day and his biggest fear – theat nothing happens. Alistair Smith, who runs the media operation for Barclays explained how the big financial institutions gear up their response. Both were very entertaining despite the rather gloomy subject matter and economic outlook.
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