Next month marks the 23rd anniversary of the launch of LinkedIn, the most awful of all the social media networks. It used to be about business. These days it’s a parallel universe where the sort of nonsense you once shared with your family and close friends on Facebook – births, deaths, marriages, attention-seeking ‘U OK HUN?’ sad selfies, angry rants, happy birthday messages, saccharine memes and cryptic quotes are chewed up and regurgitated into smug self-promoting drivel or, worse still, marketing blurb.
I was made redundant in November and the worst thing about the past five months has been having to go on LinkedIn. Naively, I believed I could upload my CV, apply for some jobs, get a job, and get on with my life. But no. I was blissfully unaware that the game has changed since I was last unemployed. LinkedIn has mutated into an all-you-can-eat BS buffet, one that can only be endured by either the deluded and the desperate.
Let’s start with the latter.
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