If you had a pile of 300 books in your house waiting to be read, what would you do? Would you go out and buy any more books? I doubt it, even if you could battle your way to the front door. Yet if you’d got 300 books on your Kindle/iPad/Other E-Readers Are Available waiting to be read, would you stay in and click on any more ‘Buy It Now’ logos? More than possible. Because you probably wouldn’t even have noticed how many books were on there. Never mind 300, you can put 3000 books on an e-Reader and it’ll look and weigh just the same as if you had one on there. (Modern technology is the equivalent of those irritating people who can stuff chips and cakes down themselves all day long without every putting on an ounce.) And with so many e-Books costing pence rather than pounds, there’s precious little financial disincentive to keep buying either.
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