If Geert Hofstede’s name is familiar to you, it might be from pop-science articles explaining a spate of Korean airliner crashes in the 1990s. A widely held theory placed some of the blame on the hierarchical nature of Korean culture; this made the junior pilot reluctant to mention any mistakes made by his superior. If he noticed the captain heading for a hillside, he might summon up the courage to mutter, ‘Perhaps, honoured sir, you might like to pay particular attention to the interesting terrain.’ This contrasts with low ‘power distance’ cultures: New Zealand, say, or Ireland. On Aer Lingus, a stewardess could jab the pilot in the ribs and say, ‘Watch you don’t fecking crash, you gobshite!’
Hofstede originally scored different cultures on four different dimensions. These were later expanded to six: Power distance, as mentioned above, was one.
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