The cult of Irn Bru

There aren’t many countries where Coca-Cola isn’t the most popular drink. Scotland is one of them. And unlike some of the others — such as North Korea or Cuba — it’s not because Coke isn’t sold. It’s because of the popularity of Irn Bru, Scotland’s ‘other national drink’.

Few soft drinks have such a devoted following as Irn Bru. It has inspired tattoos, poetry (‘a drop ae yer liquid gold’) and — in true Scottish style — its own batter. Why is it so popular? It helps that it is an excellent hangover cure, but it has something else going for it — a sense of fun. Irn Bru is known for pushing things a little too far in advertising campaigns. There was a famous billboard in 2003 to promote the diet version which featured a bikini-clad model and the caption ‘I never knew 4.5 inches could give me so much pleasure’.