Philip Hensher

The couple who conned the world

The Myers-Briggs test was widely used in 20th-century business enterprises. But the mother and daughter behind it were blatant opportunists

issue 08 September 2018

The other day in the Guardian’s Blind Date column, two participants, or victims, finished off an account of their frightful encounter by dismissing any chance of a future relationship: ‘I’m sure two ENFPs might wear each other out.’ The acronym is perhaps not familiar to everyone, but that, coming from a couple of young people steeped in human resources gibberish, would have been the point. The woman involved was showing off her Myers-Briggs personality type.

Myers-Briggs is an American analysis of personality first used in the 1940s, which gained huge success in the 1950s. It was a decade in which, as Merve Emre poetically says, ‘the stench of political paranoia was accented by cheap gasoline and apple pie’. The test asks its applicants a number of questions about their general preferences in life. ‘Do you (a) very much enjoy stopping at soda fountains; or (b) usually prefer to use your money for other things?’was one rather culturally specific inquiry.

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