The ‘Clooney effect’ hasn’t touched my corner of Provence

My eldest daughter’s husband is from Como. In the early 2000s George Clooney caused a stir in the town when he bought a villa on the lakeside nearby, triggering what’s become known as the Clooney effect – a rise in house prices and the number of ‘bougie’ shops and restaurants catering for an increasing number of visitors. Rather than take a boat trip and gawp at the Villa Oleandra, visitors would be better heading to Gardone on Lake Garda and visiting Gabriele D’Annunzio’s insane Il Vittoriale.

Unlike Clooney, D’Annunzio (1863-1938), whose motto was ‘Me ne frego’ (I don’t give a damn), was a short, ugly, almost blind, toothless early 20th-century proto-communist/fascist war hero. He was also a dramatist and poet who, in his seventies, claimed to be still enjoying drug-fuelled orgies. I’d bet my cave that his house, which I visited with my young family 20 years ago, is more interesting than George’s.