It was announced today that Lilt, the drink with the ‘totally tropical taste’, is being discontinued three years before its 50th anniversary. The drink will be rebranded as part of the ‘Fanta family’. A senior representative from Coca Cola, the parent company, has sought to ‘reassure Lilt’s loyal fanbase that absolutely nothing has changed when it comes to the iconic taste of the drink they know and love’.
Well, we aren’t reassured. How can these people expect us loyal Lilt drinkers to trust them when they didn’t even have the decency to give us advanced warning of their plans and time to come to terms with this shock – and, more importantly, stockpile?
Lilt matters. Show me someone who hasn’t had a hangover turned around after drinking a Lilt and I’ll show you a liar. It has a certain magic that is unmatched in any other soft drink – other than, perhaps, Old Jamaican Ginger Beer.
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