Michael Hann

The buzz band of 2022 sound like they’re from 1982: Yard Act, at Village Underground reviewed

Plus: Wolf Alice looked and sounded great at the Hammersmith Apollo – and hold a lesson for Yard Act

James Smith is the ostensible star of the show but he kept going off piste: Yard Act at Village Underground. Photo: Burak Cingi / Redferns 
issue 26 February 2022

One of the curiosities of modern pop’s landscape is that no one knows any longer how to measure success. An artist can be a huge live draw, but make no impact on the charts; they can be consistent chart-toppers but minnows among the streamers; they can stream by the bazillion, but have no live following to speak of. The metrics of success are so unrelated to each other that anyone can prove anything these days: any band can be the biggest young band in Britain right now.

Yard Act are one of those biggest young bands in Britain. Their debut album was a No. 2 hit at the start of this month. Properly big, right? Well, no, perhaps not. For one, it stayed in the chart for only two weeks. If you look at the streaming stats, Yard Act’s biggest track has been played on Spotify a little over a million times, which is nothing: around a third as much as a single that entered the chart at No.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in