Gordon Brown has pitched his memoirs as the honest confessions of a decent man. He failed to win the one general election he fought, he asserts, due to a personality that was unsuited to an age of Twitter and emotional displays. His is the Walter Mondale response to failure — the former US vice president said of his defeat in the 1984 presidential election: ‘I think you know I’ve never really warmed up to television, and in fairness to television, it’s never really warmed up to me.’
Admitting to poor media skills is not genuine self-examination on the part of Brown, more an attempt to shift the blame for his failures on to something he considers trivial. He continues to believe that he had the better philosophy and ideas — just that they were too dry and too complex to be absorbed by an impatient, perhaps shallow, British public. ‘I failed to persuade the British people that the progressive policies I pushed for, nationally and internationally, were the right and fairest way to respond.’
The Labour party has always been far better than the Tories at talking about — and defining — recent history.
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