Paul Wood

The Brits behind Trump

Are Cambridge Analytica brilliant scientists or snake-oil salesmen?

issue 03 December 2016

It’s the Brits wot won it. That is, the US presidential election was won for Donald Trump with the help of a bunch of British nerds — data scientists from a company called Cambridge Analytica. This was the claim, at least, made by the company in a press release a couple of days after the election.

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