Patrick O’Flynn Patrick O’Flynn

The Boris strategy needs to change

He needs to make a big offer to the party

Had Boris Johnson simply wished to use the current vacancy for prime minister to remind us all of his superstar status then it would be mission accomplished already. The mere confirmation that the great blond bombshell was mulling an instant comeback transformed a prospect I likened a fortnight ago to the preposterous Bobby Ewing shower scene in the 1980s TV soap Dallas into a 2-1 shot with bookmakers.

Scores of Conservative MPs came out in his support. Across provincial England, vox-popping BBC reporters encountered a groundswell of opinion wishing for his return – most notably a Birmingham fishmonger who pointed at the camera before saying, Lord Kitchener style, ‘your country needs you’. But Boris being Boris – a would-be world king – this may not be enough. He really wants to be PM again. In which case, he has the sales job of his life to pull off over the next 48 hours.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in