I know of few greater pleasures than a Saturday morning spent moseying around one of my local second-hand shops in Pimlico. These charity and vintage stores attract a varied crowd. Old-timers, but youngsters too, for whom vintage shopping is hip: not just for its ethical and sustainable credentials but thanks to the current clothing fashion trend for oversized and baggy. Preloved clothing is most definitely having a moment; this year’s Love Islanders are even dressing in second hand outfits.
Indeed, second-hand shops are perhaps one of the few places that attract both geriatrics and Gen Z. What’s more, vintage shopping is not just for the hard-pressed and hipsters, but for traditionalists too. They are often a refuge of quality British-made products and heritage brands. Where else can you now get an Aquascutum coat or an Austin Reed suit? Soon Gieves & Hawkes is likely to go the same way – that is, to the wall.
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