We are all just trying to make a living here, obviously. Musicians are no different. There are so many of them now, several generations of them, for the old ones never stop and new ones seem to appear every day. To make any impression at all, then, you need what sportsmen call ‘momentum’. That’s the mass of your talent multiplied by the velocity of hype. And so, each year, exciting young singer-songwriters are propelled into the public gaze, release records that aren’t quite as great as expected and are then mercilessly slagged off by everyone.
This year it’s the turn of the young American singer Lana Del Rey, whose enigmatic ‘Video Games’ was a hit at the end of last year. In the way of these things, many pop fans felt they had discovered this song for themselves, possibly on YouTube, via Twitter and Facebook.
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