David Lammy

The BBC must address its lack of diversity – or risk losing viewers

Growing up in my Mum’s house, Wogan was king. Throughout the 1980s leading lights like Stevie Wonder, Diana Ross and Sammy Davis Jr sat on his sofa and – vicariously – in our living room in Tottenham too. As well as its historic duty to ‘inform, educate and entertain’, the principle of universality has always been at the very heart of what the BBC stands for. Our most cherished cultural institution is at its root a universal service that must reflect all of Britain by virtue of the simple fact that it is funded by all Britons.

In a multi-platform, digital age where more content is available than ever before and is being consumed online, on demand and on the move, viewers can now flick between Netflix, Amazon Prime and a multitude of other sources at the click of a button. This situation is challenging the Beeb’s position at the heart of our national conversation.

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