The licence fee is both a blessing and a curse for the BBC. The clue is in that nickname — Aunty — both affectionate and slightly patronising. Aunty implies that the corporation is a friendly family affair, middle-of-the-road and just a teeny bit desperate to stay in favour, like grown-ups attempting the dance moves of the next generation. The Beeb may have an unfair advantage over its commercial rivals because of the fee but its reliance on taxpayers’ funding also makes it dependent on the goodwill of whichever political party is in government. That means it has to be seen to be a vote-earner, or rather not a vote-loser, if it wants to retain its fee-supporting status. It must cater for all tastes, and keep up (and in) with the popular mood.
Why else would Russell Brand have been invited back into the fold of luvvies with a guest appearance on that flagship Radio 4 programme Desert Island Discs? It shows a lack of confidence, a determination to please, to prove to the great British public that the BBC, and especially Radio 4, is in touch and not elitist or too highbrow.
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