The best stocking-filler present I received last year was the bumper Christmas edition of The Spectator. But it wasn’t the only erudite reading matter crammed into a moth-eaten ski sock. Nestled under a mouldy tangerine and some chocolate money destined to be stolen by my children were: How it Works: The Dad (Ladybird for Grown-Ups); You Do Have the Authority Here!: #What Would Jackie Weaver Do?; and The Best of Matt, 2021.
They now jostle for space in a downstairs loo sprinkled with other half-read stocking fillers chronicling the past two decades: Schott’s Original Miscellany; The Curious Incident of the WMD in Iraq; Does Anything Eat Wasps?; Crap Towns; Fifty Sheds of Grey; Five on Brexit Island; and half a dozen more Ladybird spoofs, a series that has sold 5.5 million copies since 2014, taking £30 million through bookshop tills according to Nielsen BookScan.
I’ve spent the past few months touring bookshops and putting copies of my book on top of piles of the Private Eye Annual
The Christmas gift book humour market is hugely lucrative, but it’s also very crowded.
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