Whether we’ve got Mad Men or lockdown-inspired home boozing to thank, one thing is clear: the drinks trolley, or bar cart, is back. Interior design websites and social media are awash with them. And that means suddenly the bottle is becoming as important as the drink.
Design agency Stranger and Stranger (motto: ‘Don’t fit in. Stand out’) has legions of clients, celebrities first in line, all vying to make their bottle the most beautiful. Brad Pitt (‘A dreamer, a visionary’, according to his drink’s packaging) had them encase his Gardener gin in pastel hues evocative of the French Riviera. (Not to be outdone, Brooklyn Beckham came knocking, deciding he needed a fitting phial for his elixir. Only his creation wasn’t booze but hot sauce. As ever, Julie Burchill had him sussed.)
Don’t stock Ciroc or Belvedere unless you want to give off Marbella nightclub vibes. And remember: a drinks trolley is for spirits.
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