Philip Delves-Broughton

The American economy vs gravity

Reality may be about to reassert itself after an extraordinary hot streak

[Getty Images/iStockphoto] 
issue 22 February 2014

The American economy always feels better when the Super Bowl is on. Ads for trucks and beer fill the airwaves. It’s steak and cigar season for the corporate bigwigs, not a time for the calorie conscious. For a few days, they can forget about foreign labour and cratering emerging markets and wallow in the fantasy that America is still about men in faded jeans and worn baseball caps, doing practical things with their hands. Now the pigskin has been locked away until autumn, however, one can take a colder look at the behemoth.

No doubt, it has been a fine few years to be rich in America. The crash of 2008 turned out to be an epic buying opportunity, and you didn’t even have to use your own money. The Federal Reserve was offering its own, via a $800 billion quantitative easing programme, in the name of stimulus. The only terms of access to this geyser of free cash were to be rich and credit-worthy already, or to be a failed bank with friends in government eager to help you jump the line.

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