To evade algorithms that hunt down forbidden words, users of platforms like TikTok employ cryptic synonyms. So dead becomes unalive, and the pandemic becomes panini or Panda Express. A technology journalist in her mid-thirties, Taylor Lorenz, drew attention to the trend last week in the Washington Post, calling the vocabulary ‘algospeak’.
But why should anyone be banned for using the word dead? Because young people in chatrooms online discuss suicide, and since this is thought to encourage it, online proprietors try to weed out messages with giveaway words. Their algorithms penetrate chatrooms like those metal jellyfish in the Matrix films attacking the spaceship. (My husband, rather worryingly, knows that they are called Sentinels. I have never seen him watching The Matrix, though it always seems to be on television.)
Similarly, references to the pandemic are suspect because they can reflect Covid deniers’ proselytism.
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