Rory Sutherland Rory Sutherland

The 5 per cent of people who get to decide everything

We live by the preferences of the least tolerant. That’s why it’s so important to fight for free speech

issue 27 February 2016

What happens when 95 per cent of people like something, but 5 per cent of people prefer something else?

You might think natural democracy would prevail: that the 5 per cent would acquiesce and go along with the taste of the majority. Not necessarily. In many cultural settings, it is common for a small, intransigent minority to beat a much larger, tolerant majority. If you’re hosting a dinner party, for instance, all it takes is one git with a spurious ‘fenugreek intolerance’ to veto your best lamb curry.

You might call this ‘the asymmetry of tolerance’, where certain social systems end up calibrated to suit their most inflexible component. If the majority prefers X but will tolerate Y, while a minority will only accept Y, what matters is not the weight of numbers or the strength of preference: intransigence carries the day.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in