That’s not a ‘sharing economy’: that’s an invitation to sell your whole life

Technology businesses have a genius for inflicting indignities on us and spinning them as virtues. When they don’t want to respect copyright, they talk about the ‘democratisation of content’. When they want to truffle through our contact lists and browsing histories, they talk about ‘openness’ and ‘personalisation’. A hundred years ago, when a widow had to take in lodgers to pay the bills, it was called misfortune. Today, when an underemployed photographer has to rent out a room in his house or turn his car into a taxi, it’s called the ‘sharing economy’. First Google took his job. Now Airbnb wants his house. Next they’ll be after his pets.

In fact, they already are. Businesses are now emerging which offer you the chance to turn those hairy, underutilised masses snoring on the kitchen floor into cold hard cash. The theory goes that cities are full of animal lovers who want a brief fling with your golden retriever without the commitment of long-term ownership.