Tax cuts R us! Ten points from David Cameron’s Marr interview

Here’s what jumped out at me from David Cameron’s interview with Andrew Marr in Manchester this morning:

1. Tax cuts: the Tory weapon ‘As this economy has started to recover, it’s very difficult for people to make ends meet. Their wages are relatively fixed, and the prices are going up. That’s why cutting people’s taxes is so important. That’s why lifting people out of the first £10,000 of income tax is so vital. That’s why freezing the council tax matters.’ So Cameron acknowledges Miliband’s premise, that the cost of living is an issue, then presents tax cuts as the solution. Precisely the right strategy, as tax cuts are bankable and Miliband’s claim to freeze energy bills is less so. Cameron’s problem is that he has so few tax cuts to point to so far, and has to use the mainly rhetorical device of saying he has ‘lifted people out of tax’. To blunt Miliband’s attack, he’ll need more of these tax cuts.