Rory Sutherland Rory Sutherland

Taking charge: it’s time to buy an electric car

iStock 
issue 05 June 2021

As a wise colleague once said: ‘Yesterday is a great time to buy a computer, because you have already enjoyed it for a day. Alternatively, buy a computer tomorrow. The computer you buy tomorrow will be both faster and cheaper than the computers available now.
On no account, however, should you ever buy a computer today.

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