Rory Sutherland Rory Sutherland

Sutherland’s Law of Bad Maths

Many statistical models involving humans make the mistake of assuming that 10 x 1 is the same as 1 x 10

Already a subscriber? Log in

This article is for subscribers only

Get a free bottle of Johnnie Walker Black Label when you subscribe to The Spectator for just £12 in our Black Friday sale

  • Free bottle of Johnnie Walker Black Label whisky, worth £30
  • Unlimited access to our website and app
  • Enjoy Spectator newsletters and podcasts
  • Explore our online archive, going back to 1828

Read next

Trending

Douglas Murray

Britain’s failing statecraft

From the magazine
I mentioned some weeks ago that one of the great points of interest – not to say enjoyment – in our era will be seeing how Keir Starmer’s government copes with the incoming Donald Trump administration in Washington. It is fair to say that many Labour MPs, not to mention the mayor of London (who

More on psychology

Also by Rory Sutherland

Latest

Comments

Black Friday sale: Get 10 weeks for just $1

Unlimited access to the The Spectator, online and via the app

Already a subscriber? Log in