Surviving the Ides of March…

I’m indebted to Patrick Kidd for unearthing this terrific advertisement for Scotsh Whisky, published in the Western Morning News in 1927.

These are indeed treacherous times so it is pleasing to be reminded that March winds hold no peril for those who are fortified with Scotch Whisky.

As Patrick says, what a shame the liquor industry can no longer offer sage advice like Scotch Whisky can be taken at the strength and in the volume best suited to the individual constitution, the time and the climate. Good to be reassured, too, that whisky is The safest & best drink in any climate.

That said, it seems a stretch to suggest even a dram or two would have been enough to save Caesar from the conspiracy…