Sunak’s Peloton Toryism

Rishi Sunak is well-known for being a fan of swanky fitness company Peloton, so perhaps it was fitting that the introductory video for the Chancellor’s speech at the Tory conference felt rather like a spinning class. Parts of his address to the packed (albeit small) hall bore more than a passing resemblance to the spinning classes too, with Sunak opening by saying he’d do ‘whatever it takes’ to protect people’s livelihoods, and later telling the class, sorry, hall, that ‘just at the moment when it feels like we’ve done enough, that we’ve gotten through, that we can take a rest, we must not stop‘.

Many of Peloton’s instructors have developed loyal fans and followings. Sunak has that too but was keen to develop it further within the Tory party. This was, as he said early on, his first chance to ‘meet you all properly’ — he was clearly keen to advance brand Rishi a little further during the speech.