Who’d be a car dealer now? With new sales 20 per cent down and dropping, manufacturers moving to four-day weeks, dealerships closing and the used-car market awash with unsold vehicles, they must feel like turkeys being sized up for Christmas. And that’s before anyone has felt next year’s swingeing road-tax increases on post-2001 mid-sized vehicles and upwards.
Mark-ups are surprisingly thin — even in the good times there were few real goldmines among main dealerships. A friend who owns a chain calculated that he’d make more and have a far easier life if he sold all his sites for building and invested the money. But that was last year. Who’d buy them now and where would he put the money? Anyway, he likes his cars, his company, his people — they’re what he does. He has to stick it out and somehow keep smiling, which takes courage.
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